Nike
Case Study
Designers at the legendary sports wear brand used Glisten to completely redesign their basketball sneakers.
Nike : Reigniting Brand Purpose Through Sustainable Innovation
Challenge: Amidst growing consumer demand for sustainability, Nike faced pressure to align its practices with environmental concerns while maintaining profitability.
Solution: Nike leveraged its innovation prowess to develop sustainable materials, such as recycled polyester and Flyknit technology, reducing waste and carbon emissions.
The company communicated its commitment to sustainability through strategic partnerships and supply chain transparency, enhancing brand loyalty and attracting environmentally-conscious consumers.
Nike faced the task of leveraging its global reach to drive positive social change and address pressing societal issues while balancing commercial interests.
By investing in community programs, such as "Nike Community Impact" and "Made to Play," the company empowered youth through sport, education, and mentorship. Through initiatives like the "Nike School Innovation Fund," it supported under-resourced schools, fostering inclusive opportunities for young athletes.
Important note
Nike's commitment to social impact not only strengthened its brand reputation but also fostered meaningful connections with communities worldwide, demonstrating the transformative power of sport beyond the field or court.